How to Sell Your Self-Published Books

See also: Self-publishing your poetry book

So, you've self-published your book. Now what?

Your book just arrived from the printer. Having them published was the easy part. Now your greatest challenge is upon you - you need to get your work out of those boxes and into the hands of appreciative readers.

It's difficult enough for publishers to sell poetry books (poetry sells slowly & people are especially hesitant to buy books by unknown poets), so marketing your own is a big challenge. Here are my suggestions for selling your book either online or off.

What are the qualities of poetry books which sell well?

I've found, through experience in selling poetry books (especially self-published books, or those by little-known poets) both on the Empty Mirror site & in brick-and-mortar bookstores, that they really only sell if 4 conditions are met:

• The work must be of high quality.
• The price must be low and the book must be nicely produced.
• If selling online, sample poems must be provided.
• The poet works actively at self-promotion (online & off), getting into the letting people know where the books can be purchased.

The unfortunate fact is that if any of these conditions are not met, the books will likely sit unsold.

A note on expectations

Remember, even in mainstream publishing there's a small market for poetry books. Even established poets don't sell thousands of books - maybe not even hundreds.

For example, I know of one very well-known poet whose collections have been published by major publishers & literary presses for decades; a recent collection was published in an edition of just 600 copies.

Another highly-regarded poet's work was published in a chapbook in an edition of 300 copies in 1999, and a couple dozen copies still remain unsold nearly 8 years later, in 2007. And, he'd had books published - by both small & major presses - for over 40 years.

That's not unusual. Many poetry books - even by famous poets - are published in limited editions of as little as 26 lettered copies, with numbered editions 100 or 200 being fairly common.

While some books by high-profile poets do sell many thousands, that's quite a rare exception in the poetry world, and one reserved for an elite few who have built a reputation over many years (such as Maya Angelou, Allen Ginsberg, or perhaps U.S. Poet Laureates such as Donald Hall or Billy Collins).

So, please keep your expectations reasonable. Even if your book is terrific & you do everything right, you may not sell thousands - or even hundreds - of books or make a lot of money. That's OK, it's just the reality of the current market for poetry in this country.

Where to sell your poetry books

OK! So, you've got your book ready to sell & you've got energy to promote it. Great! You can market your book either online or offline (in the real world)....

Sell offline:

It's much easier to sell your books offline than online, because folks will have an opportunity to leaf through the book and read as many poems as they like before purchasing.

independent bookstores

Try local independent bookstores to see if they will buy a few, or (most likely) take a few copies on consignment. (The big chain bookstores will not be able to do this; their buyers in New York do all the buying and don't buy self-published books.)

other shops

If there are local gift shops or other retail establishments you regularly frequent, ask them if they would be willing to take a few.

book signings

See if you can arrange a book signing at a bookstore, or another local venue (a club? a grocery store?)

poetry readings

If you participate in local poetry readings, take a few books along to sell after your reading.

Sell online:

your own website

Why not have your own website? Sell your books on your own website (it's easy to do.) You can also put the address on your business cards, trade links with other poets. Other online selling & marketing techniques are most effective when you have your own website, too. Learn more about getting your own custom website - one-page sites are available from about $350, with full-size sites from about $650. Blogs are also available.

self-publishing company's webpage

If your book is published by a self-publishing or print-on-demand type of publisher, they may sell the book on their website, or market it for you. (See the self-publishing link above.)

Amazon.com

Try Amazon.com. They do sell self-published books, complete their online application to get started. (Please get in touch with me (Denise) if you need help.)

eBay.com

eBay is an easy and can be a very effective way to sell your book.

Ideas for promoting your poetry book

Regardless of where you sell your books - online or off - you're going to have to tirelessly promote yourself. Poetry books - and other self-published books - don't sell unless you really make some noise & bring attention to yourself. Even then, it's tough. So get ready....

Promote your book (offline):

the newspaper

See if the local newspaper will write an article about you. (The little local weeklies that are distributed for free are a good bet.)

make some flyers & business cards

Put up flyers on bulletin boards at your school, library, church, grocery store, work, etc. Leave business cards everywhere.

press releases

Send out press releases to local newspapers, newsletters & bookshops. (Don't send free review copies unless you are absolutely certain they will review it. Most reviewers / booksellers disregard unsolicited review copies.)

readings & booksignings

Set up a reading (and/or a booksigning) at a local cafe, bookshop, gallery, school, college, church, fraternal organization, library, or other local gathering place. Do it alone, or recruit some other local poets (or musicians) for a bigger crowd & more sales opportunities. Create an event!

get published

Get published in literary magazines & other publications. (See our publishing advice page to find out how.)

your publishers

Tell all your previous publishers (perhaps literary magazines & other periodicals) where your books can be purchased (& your web address, if you have one). Ask if they'd be interested in reviewing your book. Maybe ask if they'd like a review copy. They may publish information about how your book can be purchased. If not, consider placing a small advertisement in their publication. Since they published you, their readers may be your best bet for sales.

open-mic nights

Participate in open mike poetry reading nights.

local radio

Is there a local radio show that would like to interview you?

the library

Does the local library have regular readings or programs in which you can participate? (Or, as suggested above, perhaps you can schedule your own reading. Ask the manager.)

everywhere else

Keep a copy or two of your book with you (in your car, or bag...) in case you run into someone who's interested.

once again - business cards!

Have business cards made & give them out to everyone, put them on bulletin boards, have them available at poetry readings.

Promote your book online:

These techniques work best if you have your own website.

your own website

If you don't have your own website, learn about getting one. (It doesn't have to be expensive! The owner of Empty Mirror, Denise, designs affordable, effective custom websites for writers starting at around $350.)

Other online promotion techniques are much more effective if you also have your own website.

web directories

Once your books are available online, promote the website by submitting it to literary & general web directories. You'll find a carefully-chosen list of these on the Quanta Webdesign for Writers directories page. Closely follow each directory's rules.

email a press release

Whether you have your own website or not, send a press release to online magazines, literary websites and reviewers who may be interested in your book.

your email signature

Put your website's address (or, the web addresses of websites that sell your work) in your email signature.

forum, newsgroup, & blog signatures

If you participate in online forums, newsgroups, or blogs, use your web address in your signature (if permitted).

create MySpace and / or Facebook profiles

These social networking sites are easy to work with and let you connect easily with readers and other writers. You can share photos, your written words, and blog posts. There are also writer's groups you can join on these sites.

get links to your website

If you have your own website, get links from related websites (other writers, publishers, literary websites, sites about your topic). Link to high-quality related websites as well. Most people will find your website through links, so this is very helpful.

keep it fresh

Keep your website current - add new information at least once a month. This will keep your readers (& the search engines) coming back. Add a poem, essay, review, some news or reading dates, etc...

purchase advertisting

Purchase advertising on search engines, directories, & sites relating to your topic. Options are available for any budget. Some websites may even be willing to trade ads with you.

Some good places to look into advertising are Google Adwords, thechapbookstore.com, and our site, here at Empty Mirror. All these options are very affordable!

more ideas

For more ideas on promoting your website online, see my website promotion advice. Or, email me (Denise) - I'd be glad to help with advice or services. (I do this stuff for a living.)

Get Your Own Website

Having your own website can be a very useful tool in selling books. It allows you to tell your potential readers a bit about yourself, publish sample poems from your book, and tell folks where they can buy it. (You can even sell your book through the website.) You can share photos, links, and recent news and tell everyone about upcoming events. You can add a mailing list, message board, or blog (or, the entire site can be set up as a blog).

The site would be findable on Google and the other search engines for relevant searches. Having your own website gives you a professional image and can be invaluable in marketing yourself and your work.

We are very experienced in designing websites for writers and other creative people; we've been doing it since 2000. For more information on our services, please see:

• Our "Websites for Writers" page on this site
  Includes a brief explanation of our services as well as some examples of sites we've built for writers.
• Quanta Webdesign for the Arts
  This is our webdesign business. The site offers complete information about what we offer, and a full design portfolio.
• Email Denise
  Got questions? Want to get started? Whatever your need, I'd be glad to help!

What are some helpful websites on the topic of marketing self-published books?

• Publish-L Self-publishing mailing list.
• Self-Pub.net's Self Publishing Guides, Tools and Resources
• Amazon.com Advantage book sales application
• ISBN.org You'll need an ISBN (book ID number / bar code) to sell books to most bookstores & to Amazon, etc.
• Book marketing resources A gold mine of information!
• 101 Book marketing websites
• Advice on getting self-published books reviewed.

I hope this information is helpful & not discouraging. It certainly takes a lot of work to market a self-published book - but once you've gotten your poems out into the world you'll undoubtedly find that it's worthwhile! If you'd like to hire me to build a website for you, or to promote the one you've got - or if you'd just like to chat - feel free to get in touch with me.

cheers ~
Denise