Empty Mirror

a literary magazine

10 places to find reviewers for your self-published book

How to find reviewers for your self-published bookSelf-publishing is a great way to get your book into the world. But when you self-publish, you take on all the responsibilities that a traditional publisher usually would, including marketing the book, soliciting reviews, sending out review copies, and generating buzz. (And it’s best to start on these things before your book is published.) So, how do you do find the reviewers to help you get the word out? Well, we’ve got some suggestions for you.

But before we get to that – and before you start to contact reviewers – it’s important to understand how to contact them.

What to do:

1. Do your research.
Only contact reviewers who are interested in reviewing the type of books you have written. (See below for some good places to find the right reviewers.)

2. Read their review policy.
Do they only want e-books, or printed books? What genres are they currently interested in reading? Are they currently accepting new books for review? Check out their rules, and follow them.

3. Write a personalized email to the potential reviewer.
No one likes to get a form letter, or spam. Use a salutation, and their name – not just “Hi” or “Dear reviewer,” but rather, “Dear Jane Smith” or at least “Dear Jane.” If there’s no personal name listed, use their username.

Tell the reviewer who you are, how you found them, a little bit about your book, when it will be published. Tell them that if they’re interested, you’d be glad to send them a copy. Specify what format the book will be in (which ebook format, printed book, or if they will have a choice). Thank them for their time and consideration, and say that you look forward to hearing from them. Then sign it, with your full name.

Don’t forget the subject line, either: emails with the subject “Review Inquiry” or “Review Request” will get a better response as they make it easy to identify what your message is about.

Here’s how to write an excellent review query.

4. Before sending your email, spell-check and proofread.
Errors leave a poor impression and make the reviewer less likely to accept your book. They’ll figure your book is full of typos, too.

5. The ultimate purpose of a review isn’t to please you.
Books with reviews do tend to sell better. However, it’s important to understand that reviewers ultimately aren’t written for the author’s benefit. They’re written for the potential reader to give them enough information so that they can make a purchasing decision.

What not to do:

1. If they do accept the book, don’t expect the reviewer to guarantee a review.
Reviewers don’t accept books they have no intention of reviewing, but sometimes they may not be able to – or wish to – eventually review it. That’s OK. They’re not the only reviewer out there. Move on.

2. Don’t expect, or ask for, a positive review.
No reviewer can promise this. Any reviewer worth approaching has integrity and will always post an honest review, whether one star or five. (As people’s opinions will naturally vary, there’s often something fishy when books have only five-star reviews, anyway.)

3. Don’t ask the reviewer to promise a review to be published on or near a particular date.
(Do feel free to tell the reviewer the date of your book’s publication.) Please understand that most reviewers have a big stack of books to review. Reviews take more time than you might think. The reviewer reads the book – maybe more than once – takes notes, then writes and posts the review. You’re asking them to do at least several hours of work for you, on their own time, for free. And they’re not doing it for money, but rather for the love of books, and of reviewing.

This is why you can’t expect a promise of a review by a certain date (or even at all). It’s understandable that you’re anxious for the reviews to start rolling in, but just hang tight, keep soliciting reviews, and one day you’ll have a bunch of them.

4. Never offer payment for a review.
All an honest reviewer will accept is the book itself. Don’t offer a bribe! Paid reviews are not allowed on any reputable websites and can get the reviewer – and sometimes yourself – in a world of trouble, and banned from review websites.

5. Don’t expect an answer to your query.
I know – that almost seems unreasonable, doesn’t it, not to expect the reviewer to reply. The reason that some don’t reply is that many reviewers – especially popular and highly-ranked ones – get so many review queries that it takes too much time to reply to them all. So, they wind up only replying to those they have an interest in reviewing.

6. If a potential reviewer declines to review your book, take it graciously.
Don’t ask why, try to change their mind, or pester them. Stay on good terms – reply briefly with thanks for their time and consideration. Who knows, perhaps they’ll review your next book.

7. After a review is published, don’t comment on the review.
Not even if you disagree with it. Even if the reviewer says something terribly wrong, even factually wrong. Even if they say it’s the best book they’ve ever read. Or the worst! Commenting can make you look petty, overbearing or argumentative, and can turn potential readers against you, ensuring they never read your book. Just. Don’t. Do. It. Ever. (Here’s why.)

10 places to find reviewers for your books.

OK. Now that you understand how to approach reviewers, how do you find them?

1. Amazon’s “Meet Our Authors” Forum

Amazon has “Meet Our Authors” forum where you can introduce yourself, and also ask for reviews. There are various genre-specific threads too.

Update: Amazon has shut down all of their forums. They suggest that you visit Goodreads instead, where it’s easy for authors to interact with readers. (Amazon owns Goodreads.) See #4 on this list for more about Goodreads.

2. Amazon’s Top Reviewers

Amazon ranks its reviewers according to a variety of criteria and publishes the list. You can go through the list to look for those reviewers who review books in your genre. It will take some time. Those reviewers who include an email address or website in their profile are usually open to being contacted regarding potential reviews. (Some are not.) Before emailing, read their reviews of books in your genre. Pay close attention to any review guidelines which are included in the reviewer’s profile.

TheCreativePenn has a great blog post on getting Amazon reviewers to review your book.

3. Peruse the Amazon book pages

Check out other books similar to yours, and see who’s reviewed them. Look on these reviewers’ profiles to see if they’re open to review offers, as described above. If so, contact them.

4. LibraryThing & Goodreads

On LibraryThing, people catalog, review, and discuss books. The site also functions as a social networking site and is a great place for authors to connect with potential readers. There are lots of things you can do to get the word out about your book here. One of them is to find reviewers.

LibraryThing offers the “Member Giveaway” – where you can give out your own books. Ebooks and printed books are equally welcome. You set a number of available books to offer, and people will enter a drawing to win them. Usually there are more people who sign up than available books, so there is a drawing at the end of the giveaway period.

Though those who receive your books are not required to review your book, you can let it be known that you hope they do. LibraryThing reviewers can post their reviews on that site, but some often post their reviews elsewhere, such as Amazon.com and Goodreads.

Goodreads is similar to LibraryThing, but bigger. Only publishers can give away books for free there, but you can still find potential reviewers through their groups, some of which are dedicated to connecting authors with reviewers. (Use the group search box to find them.) Before posting review opportunities, be sure to check that the rules of the particular group allow it.

5. Social networking sites

Search for people who review your genre of book on Twitter, Facebook, and other social networking sites, and start making connections. Much has been written elsewhere on how to connect with people on these sites, so that’s all I’ll say about it here.

6. Google

Turn to Google to find bloggers who review books similar to yours. Try various searches such as the name of your genre (e.g. YA, poetry, American history, vampire fiction) followed by one of these phrases: book blog, book blogger, book reviews, book review blog, book review blogger. Try various combinations and think of some of your own, investigate the results, and you’re bound to come up with some good ones.

7. Services which connect authors and reviewers

There are quite a lot of specialized websites which will make your book available to reviewers. Here are a few we know of:

The Bookbag. Publishes book reviews on their site, with links to the books on Amazon.

4226 Spruce St. Makes it easy for authors of Kindle books to connect with Amazon reviewers. Free.

8. Reviewer directories and lists

The Book Blogger List. A categorized directory of book reviewers, organized by genre, which makes it easy to locate potential reviewers for your book. Free.

Book Reviewer Yellow Pages (formerly Step By Step Self Publishing). Offers an online directory of book reviewers. It’s free, but they also offer paid Kindle and paperback versions.

List of literary / poetry review publications (many print-based)

9. Ask other authors

Ask other authors you’re acquainted with – either on or offline – who reviewed their book, and who they think you should get in touch with. Most authors are very willing to share their experiences and recommendations. When writing to a reviewer, be sure mention that your fellow author recommended that you contact them.

10. Look close to home & offline

There are plenty of local, offline sources for reviews, too:

  • local daily or weekly newspapers
  • school newspapers
  • organization and company newsletters
  • contact local indie bookstores to see if they know of any local reviewers

11. (yeah, forget 10 – we’re turning this baby all the way up to 11!)
The Indie View

The Indie View has a great list of reviewers in a number of genres. They also spotlight reviews and authors. Check it out.

don’t forget us

You know, if your book is arts-related nonfiction, or has anything to do with the Beat Generation, you might check out our very own review policy. We don’t accept many books for review – but you never know until you try! We also sometimes publish author interviews and book excerpts.

Summing up…

That’s all for now. If you have suggestions about getting reviews, please leave a comment. And stay tuned for more articles about promoting your self-published books!

About Denise Enck

Denise is Empty Mirror's founder and editor. She's edited several other literary magazines and small-press publications since the 1990s. When not at Empty Mirror, you can probably find her reading or writing -- or out exploring the back roads and beaches of Washington State.

Comments

  1. Thank you for the quick reply! While searching through other parts of your website I found someone I made a connection with. Finally gaining some traction (I think).

    Awakening Cocijo will be making a book tour to test its worthiness!

    Reply

  2. I have recently self published on Amazon, currently Amazon is having an issue tracking my book sales and I am falling in the ratings. I made them aware of some of the recent purchases, they know there’s a problem and they are looking into it…I have faith in them!

    In any case, it has been very difficult to find reviewers that are available in the next 3-4 months. It’s been frustrating to say the least.

    I paid for the editing of my book so that I would have a polished product. I was hoping this would make my book more attractive to buyers and/or reviewers. I would be more than happy to provide a pdf or kindle copy to potential reviewers.

    The book is called Awakening Cocijo and is available only on Amazon. It is a metaphysical fiction book centering on the Zapotec empire and a current attempt (fictional, of course), to awaken Cocijo…the god of lightening and rain.

    Reply

    • You might try getting reviews via Goodreads (you can even give away free books/ebooks in Goodreads’ Member Giveaway). That might give you some reviews in shorter than three or four months.

      If you’re on social media, you could try giving some copies away for review that way.

      Reply

  3. Thanks Denise! I’m going to network as best I can, which means helping other authors with their efforts, too. I joined Goodreads so I could post reviews and hopefully boost the sales of books that I enjoy reading.

    Reply

  4. Denise, thanks for the quick follow-up.

    I believe it’s far too time-consuming to find reviewers on Amazon, considering that many of them don’t have contact info available. It’s probably better to invest time and effort in building a network, e.g., through Goodreads and Bookbub. I’m an introvert, so it makes me cringe to think of having to actively pursue getting followers. Otherwise my novel is likely to die on the vine after it’s published, no matter how good it is.

    Reply

  5. This article is dated March 6, 2014, so perhaps something has changed as far as finding book reviewers on Amazon. I went to the Amazon Top Customer Reviewers listing. There are 10,000, with zero indication as to what they review. To find that out, you have to click on each name one by one, then scroll through their reviews to see (1) if they even review books, and (2) what genre of books they review. With 10,000 reviewers, you may be able to go through that list in, oh, let’s say a year. And of course it changes daily so you’ll need to keep a list of whose reviews you looked at.

    If someone knows of a better way, I’m all ears. Otherwise, I think Amazon is doing its best, as always, to make things difficult.

    Reply

    • Yes, you do have to look at each reviewer individually — there’s no list with email addresses included. So, it’s usually best to find books similar to yours, see who’s reviewing them, and get in touch those with contact information (email, website, or even a Google-able name) on their profile. It does take some detective work, for sure.

      Reply

  7. Denise- Iasked for a personal review. Never heard back, but I see you’re using my complimentary comments for this website. Just give me a simple yes or know

    Reply

    • Hi Roy,

      Congratulations on the publication of your book! It sounds fascinating.

      EM’e review guidelines are here: https://www.emptymirrorbooks.com/empty-mirror-review-policy

      Guidelines in short: Due to time constraints, I’m only able to accept very few books for review. I’m looking for specific types of non-fiction and am unable to review fiction, poetry, or memoir.

      Unfortunately, due to the volume of book review requests received and that fact that I’m the only one here, I’m only able to reply to those I intend to review. I regret that I’m not able to respond to all.

      Comments are voluntary and are not “used” for anything. They can be deleted by request. I did leave the link in your previous comment so that others could check out your book!

      best wishes,
      Denise

      Reply

  9. This is such useful information Denise, which I have added to my growing information pile on getting reviews. Thanks for taking the time.

    Reply

  11. Very helpful information for INDIE authors.Thank you. I like your considerate style.

    It’s a long shot to request a personal review, but you mentioned an interest in the Beat generation that spawned the hippies in the ’60s. I just published my sixth novel, RECALL that deals with the topic . Returning to San Francisco from Vietnam where I served as a flight surgeon, I witnessed the cultural revolution up close and personal. I tried to capture that turbulent era in my historical narrative. You might find it interesting and enlightening. I’m getting good early reviews , but not from anyone of your professional stature. Nothing ventured, nothing gained.So why not ask you?

    If you have any interest, please consult my website: RLawsonauthor.com. All the information you require to make a decision is available there, including blogs. Maybe we will find an intellectual connection. Life never follows a straight path, Stranger things have happened. I love writing and hope someone influential in the literary field will promote my work.

    Thank you for your consideration. You sound like a nice person in your responses above, trying to help aspiring writers. We need guidance, It’s a maze to navigate.

    Reply

  13. HI Denise – thanks for this post! I noticed that the link to Amazon’s “Meet Our Authors” is defunct – this is what I get:
    “Our Discussion Boards feature has been discontinued.

    Amazon would like to thank the members of this community for contributing to the discussion forums. As we grow and evolve, we encourage you to explore Goodreads Groups for book discussions and Spark for other interests. For device questions and help, please see our new Digital and Device Forum.”

    I will try the other tips, though I haven’t had much luck so far with the Amazon Top Reviewers (reminds me of my dating years, when I got completely ignored! ). Say, if you wanted to review my newest e-book, I’d be happy to send you a free copy. No pressure – thanks again and I hope one — if not more — of your points help me out!

    Reply

    • Hi Brad — Thanks for the update about the Amazon forums. I’d heard about that but had forgotten to update this list. I really appreciate the reminder.

      Top reviewers are tough — you really have to find the ones who are into your genre, and Amazon has begun making it tougher to find contact information for them (although email links still appear on individual profiles).

      Wish I could help with your book, but I don’t typically read e-books, and my reading stack is perilously tall. But I wish you much success with it!

      Reply

  14. Gold dust. Thank you so much. I am working on a few new books and I need reviews. Blessings to you and to those who invest their valuable time reading and reviewing our lifetime work.

    Reply

  16. Cloyd,

    This site looks nice but there are two issues with it:
    – The reviewer lists can’t be accessed without completing a third-party offer.
    – Kaspersky shows a warning about a phishing link when the site is loaded.

    If you would like to talk about this, please email me.
    Denise

    Reply

  17. Thanks Denise for a cohesive listing of what to do. It’s early days for me in the world of marketing my children’s mystery novels, so it’s really helpful. Many thanks.

    Reply

  19. I was looking for interested reviewers for two Sociology books written by my late husband which remained unpublished when he passed away last year.the first one is already printed and the second one is being got ready for printing. this will take about three months. As the books are academic I would like to send them to academics with similar interests. What do you suggest?

    Reply

  20. What a great find. I did some freelance publicity work for an author recently, and as a writer myself, it was sobering to see what it takes as an indie author. So much work. And having a disability which is difficult to manage really slows me down. So I’ve got a lot of work ahead of me.

    Reply

  21. In part helpful ,in part confusing. Denise, you suggest steering clear of Amazon Top Reviewers(they’re touchy) yet you link to Creative Penn article that outlines process for contacting those same top reviewers.

    Reply

    • Hi Walter,

      I didn’t recommend steering clear of Amazon’s Top Reviewers. Absolutely, you should contact those who review books in your genre. They can be great sources of reviews.

      What I was warning against was trying to find Amazon reviewers in the Amazon Top Reviewers Forum. That forum is a solely a place for discussion amongst reviewers, not a place to solicit for reviews. As many have found out the hard way, authors won’t get a warm welcome there as review solicitations are considered spam.

      The forum where you can contact potential reviewers on Amazon is the Meet Our Authors forum. But you might have the best success by just contacting individual reviewers who have reviewed books similar to yours in the past. (Just look at their profiles to see if there’s contact information.)

      Hope this clears up the confusion.
      Denise

      Reply

    • Hi Lanre,

      I wish I could help, but Empty Mirror is just an online magazine; we don’t publish books. I may be able to answer some questions for you, but can’t recommend any particular publishers.

      Denise

      Reply

  23. Thank you, Denise, so much. As a first-time author and technophobe besides, I’ve despaired of generating any sense of direction in my efforts to get my book into the hands of unbiased readers. Your suggestions are clear, concise and orderly, and likely the jumpstart I’ve needed.
    Were my book concerned with the arts or the Beats, I’d try to hoist it upon you, but no: it’s a 120,000-word chronicle of the first eighteen years of my life. Trying to make an asset of living in the past. Thanks for your push in the right direction(s).

    Reply

  24. Thank you Denise for this information useful as a Self Published Author. As it is difficult to find genuine information and where to go to get my book reviewed. This has helped me very much.

    Reply

  28. Denise, Thank you so much for this informative and detailed post! So helpful! And I really appreciate the heads-up on commenting on reviews – I had no idea! I feel like I should be writing them a thank you note for taking the time to read my book, and taking even more time and energy to review it!
    Thanks for all you do for writers!

    Reply

  29. Hi Denise, great article, thanks. Quick question – when do you suggest author start asking for reviews? How long before the publish date – or after the publish date? Thanks.

    Reply

  30. Hi, don’t forget about reviews-easy.com.

    This service is doing all the work for you. You only have to register and search the Amazon the reviewers by categories, products they review or by personal details. Then, a list of reviewers with contact details will be generated and you can download it. Then you can send personalized emails to all of them or do what you want with that data.

    Reply

    • Alec, thanks for the suggestion. I have mixed feelings about Reviews Easy. I haven’t used it myself, but from a brief look at their website, it certainly appears to make it easy to search for Amazon reviewers.

      Maybe too easy. I don’t enjoy reading e-books and don’t review them. That fact is stated very clearly on my Amazon profile. And yet, authors very often email to ask me to review their e-books. Some of these authors have told me that they were referred to me by Reviews Easy, and they’ve been surprised that I have no interest in e-books.

      It seems that somehow Reviews Easy is leading authors to believe that I want to read e-books. (But since I haven’t used the site, I am not sure how or why this is happening.)

      The site may be a good resource. But authors who choose to use it should double-check the reviewers’ profile information and preferences!

      Thanks again —
      Denise

      Reply

  31. after reading everything that i’ve read i find myself asking …why self publish it seems like more of a pain in the ass then what it’s worth . i mean is this he only way to to go ? i write because i like to write not to share. the only reason publishing has come up is cause everyone that reads my book won’t stop bugging me about it . anyone hit me up cause i don’t see the benefit . thanks

    Reply

    • Hi Tim,

      Most authors self-publish because they want their work to be read. But there’s no sense in publishing if you don’t feel compelled to.

      While most people who write never publish, some of those still have a few books printed for themselves, family and friends who have expressed an interest. It’s an option. And, in that case, you needn’t bother with arranging for reviews, or with other promotional methods.

      Others wish to reach a wider readership so look into either traditional or self-publishing, and eventually spend time promoting their book.

      If you fall into the latter category, then self-publishing may be for you. But if you don’t, just keep writing for the love of it — and ignore those who pressure you.

      all best,
      Denise

      Reply

  32. Thank you for such a helpful, informative post, Denise. Authors really do need to put in the work to find approachable reviewers – and be prepared to overcome disappointments. Most reviewers are so overburdened that they have closed their lists for the foreseeable future. However the more potential reviewers an author can contact, the greater the chance of success. Perseverance is the secret, I think.

    Reply

    • Hi Rena,
      Thanks for your comment. I’m happy to hear that you found the post helpful.

      Unfortunately I’m one of those reviewers who is often full-up on books to be reviewed…but I try to make time if just the perfect book is offered. There just isn’t enough time, though, to read – and review – everything I would like to.

      Thanks again!
      Denise

      Reply

  33. Thanks, Denise!
    This is a fantastic little guide, great for new writers like me, eager to get my two fiction books out there. This is great advice, and you’ve inspired me to get to work getting my books reviewed and more visible!!
    Erik

    Reply

  35. Hi Denise,

    Thank you very much for taking your time to share this helpful information. That’s very generous of you. I am after honest reviews for my book A Woman’s Weakness. Now you have given me the directions, the ball is in my hands.

    Thanks!

    Reply

  40. I published my book in may, overlooking the need for a review. Since the time I must have approached 200-300 bloggers/sites for review unsuccessfully. any advice to get a free review?
    regards, jt

    Reply

    • Hi JT,

      Congratulations on the publication of your book! Getting reviews is definitely a challenge. Without having seen your book or query email, I’m not sure why you haven’t had positive responses to your review query. But a lot depends upon the particular reviewers contacted, and how they are chosen.

      First, do your research to find reviewers who review the types of books you write, and who are currently accepting books for review.

      For example, I’m a reviewer; I clearly state on my review page here on Empty Mirror that I review Beat Generation and art-related books, do not review fiction, and am not accepting more books for review for the next few months. However, almost every day I receive review queries from authors who didn’t bother to read that; they offer me books about knitting, fantasy fiction, memoirs, guitar chords, children’s books, cooking, and more. I receive a lot of these, and most of them are deleted without reply.

      There are websites which categorize book bloggers/reviewers by the genres they review; those can be really helpful in finding the right reviewers. Or go to Amazon and see who has reviewed similar books to yours, and see if they have an email address on their profile.

      Second, sometimes it’s in the way that you approach the reviewer. Many queries I’ve received have been very impersonal, had spelling errors (doesn’t bode well for the book), were poorly written, required me to click a link to find out about the book, or wanted me to download free from Amazon on a particular day. Make it easy for the reviewer – address them by name if possible, give a brief synopsis of the book, tell where and when it’s available and in what formats. Don’t require the reviewer to do additional work to find out the basics about your book.

      (However, include a link to Amazon – or wherever the book’s sold – so they can investigate more if they want to.)

      Your query should contain everything necessary for the reviewer to make a decision.

      Also – make sure the book is in good shape and ready for review. Sometimes, before accepting an already-published book for possible review, I’ll read the sample on Amazon to see if it appeals to me. If I find excerpts full of typos, formatting errors, or awkward writing, I won’t accept the book.

      It’s harder to find reviewers for some genres than others. For example, fiction, YA and children’s book reviewers are plentiful (though often overburdened); reviewers for non-fiction, art and poetry are a little trickier to find.

      But some of it is just timing, and a little bit of luck. Most reviewers get lots of queries and have to turn down even books that sound really enjoyable to them due to time constraints. But following the tips above can give you better odds.

      You might also take a look at our article, “How to write an excellent review query” –
      https://www.emptymirrorbooks.com/publishing/how-to-write-an-excellent-book-review-query

      Good luck, JT! If you have further questions, just let me know – I’d be really glad to help.
      all best,
      Denise

      Reply

      • Hello Denise,
        I have a question is that any website which can give all the details of ebooks like how much ebooks are sale and in which with reviews because if any tool provide all of these things in one place it will be really helpful for many publishers.

        Reply

  42. I’ve used easybookreviews.com a few times. If you are willing to review other books in return it is a guaranteed way to get some (honest) reviews.

    I’m also going to try story cartel but my books are already in kdp so I can’t have them available for free anywhere else at the moment. Also, story cartel aren’t amazon verified purchase reviews.

    Reply

    • Thanks for the tip, Emily!

      Be careful though, if you’re posting those reviews on Amazon. Amazon doesn’t allow reviews by “reviewing circles” (groups of people who review each other’s books) and has been known to revoke reviewing privileges for those caught doing it.

      all best,
      Denise

      Reply

  45. This really helped me. I already got one “yes.” You might tell people to put “Review Request” in the subject line, otherwise they might get ignored the way I did when I put “possible book review?” I learned the hard way, but one website fortunately told me what to do, so I changed my tactic from then on.

    Reply

  49. Excellent tips, Denise.

    I’ve had a great response to a simple, polite email I send to people who’ve reviewed a similar book to mine (#3 on your list).

    I send several review requests at the same time and combine it with a KDP free promo. That way, the reviewers can instantly download the book at no cost and when they come to review it it’ll have the “Amazon Verified Purchase” tag.

    Bonus: these types of reviewers tend to write thoughtful, useful reviews.

    Reply

  53. A very extensive list of resources, I’ll be trying some of these.

    One you missed is Goodreads. There are several forums that have dedicated space to helping authors find reviewers. Make sure you check that this is OK though, some groups encourage it, some dislike it.

    Reply

    • Thanks, Rinelle. I’ll add it. Unlike LibraryThing, GoodReads’ giveaways are only through publishers rather than authors, which is why I left it off the list. But I forgot about the forums! So I’ll add it to the list. Gracias. – Denise

      Reply

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Empty Mirror

Established in 2000 and edited by Denise Enck, Empty Mirror is an online literary magazine which publishes new work each Friday.

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